Lumene announced that it has launched its latest skincare innovation—Nordic Hydra Birch Dew Jelly “in equally innovative sustainable packaging.” Lumene says it chose Eastman Cristal One E Renew, a recyclable resin with molecularly recycled content that is specifically designed for extrusion blow molding (EBM). Cristal One E is Eastman’s latest addition to its Cristal One portfolio “giving brands the brilliance and luster of glass with rigid, thick-wall construction for EBM that is not typically achievable with conventional recycled resins.”

According to Julia Vlasova, global senior brand manager at Lumene, “Our ambition is to have 80% of our packaging made of recycled or recyclable materials by the end of 2025.”

Lumene worked with Rebhan to bring the first Cristal One E Renew packaging to market. A leading molder of luxury packaging and expert in EBM, Rebhan is a long-standing innovation partner with Eastman.